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Product Packaging Design

Product packaging design is the main communication channel between the manufacturer and the consumer. Given a large number of competitors on the market, producing quality products is no longer enough. Only through the proper presentation you can hook the attention of your target audience, be remembered by consumers, and stand out from competitors. To fulfill this goal, you should order a brand design.

GET YOUR FREE CONSULTATION

OUR PACKAGING DESIGN

It is memorable and immediately grabs the customer's attention.
It provides consumer with
information
about the product.
It evokes the right
emotions
It creates
a desire to buy the product

DEVELOPMENT PROCESS BREAKDOWN

WE ANALYZE YOUR BRAND AND CREATE SPECIFICATION FOR THE TEAM.

or our agency, the design is not just about a pretty cover. We aim to increase sales several times, improve the perception of the company in the consumers' eyes, and form a positive image. All that can be achieved with a well-executed design. So, first, we research the brand and the market, and only then do we come up with ideas. That kind of research has several objectives:

  • 1. Identification of the key advantages of the product;
  • 2. Target audience research;
  • 3. Analysis of the competitors - how they position themselves, what strategy they adhere to, how they communicate;
  • 4. Comprehensive market research - forecasts for the next few years, trends, popular industries.
SEVERAL DESIGN VARIATIONS
After all the data is summarized and the positioning strategy is chosen, our experts create several concepts of the design.
THE CONCEPT GETS APPROVED AND REFINED.
The client is offered three options, from which they choose one that is most suitable for their requirements. The specialists of the Golden Minds agency then finalize the selected concept, taking into account the customer's input.
PRE-PRESS PREPARATION WITH AGENCY'S SUPERVISION.
Designers fully prepare the layout taking into account every detail. The first batch is controlled at all stages.
ON TOP OF THAT, WE DEVELOP STRATEGIES FOR THE PRODUCT'S PROMOTION AND BRINGING IT TO THE LOCAL OR INTERNATIONAL MARKET.
Due to a well-designed strategy, you can not only gain customer loyalty for a long time but also expand your market share by covering new target segments.
You can order packaging design both separately and in combination with marketing research
and the creation of a promotion strategy.