or our agency, the design is not just about a pretty cover. We aim to increase sales several times, improve the perception of the company in the consumers' eyes, and form a positive image. All that can be achieved with a well-executed design. So, first, we research the brand and the market, and only then do we come up with ideas. That kind of research has several objectives:
- 1. Identification of the key advantages of the product;
- 2. Target audience research;
- 3. Analysis of the competitors - how they position themselves, what strategy they adhere to, how they communicate;
- 4. Comprehensive market research - forecasts for the next few years, trends, popular industries.