Luckyhoney’s Central Asian honey is a product sold in the USA. How will people on another continent be able to distinguish our product on store shelves? We relied on associations. Think of the main color of ancient minarets. Right, it's blue. And what about national patterns in clothes? That's right, it's adras. We combined both associations and ended up with a light, memorable package. To add "naturalness" to the product, we added the images of mountain flowers and bees.