BRAND PROMOTION STRATEGY CONSISTS OF THE FOLLOWING:
Creating a unique selling proposition (USP)
Preparation of the brand legend and mission
Positioning development
Brand book creation
Coming up with a marketing strategy
Development of an advertising campaign
THE MARKET PROMOTION STRATEGY CREATES NEW OPPORTUNITIES FOR THE BRAND AND ALLOWS YOU TO:
Analyze the current state of the business, identify all its disadvantages and problems;
Define the needs of your target
audience and create a new need that will be caused by your products;
Correct the current development
track or create a new one;
Make your brand
stand out among the rivals
by focusing on its competitive
advantages;
Create a brand image,
that will evoke
the desired impression among consumers,
translate its key idea
and increase popularity;
Strengthen the brand's market stance
and increase consumer confidence
create a strong connection with
the target audience and thereby attract new consumers;
Increase the value of the company's assets
— both tangible and intangible.
The experts of the Golden Minds branding agency will create a strategy for your brand development and help to promote it!