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Client
NASREDDIN No. 1 is a large exporter of food products to Russia, in particular from Bukhara. The goal of the company is to meet the demand of the market for food products. The company has established itself as a reliable partner and adheres to the principle of conducting a civilized business via ethical competition methods.
Task
Our task was to develop not just a logo but to draw a colorful illustration inspired by folk fairy tales.
Solution
Nasreddin, a folklore character of the East, was chosen as the main character. As a logo reference, we used the image of the monument of Nasreddin sitting on a donkey. Nasreddin's character is eclectic and combines images of a syncretic sage and a simpleton. The key feature of Nasreddin is that he comes out of any situation as a winner.
