LEADER PROJECT GROUP (LPG) is a design and construction company engaged in architectural, structural, technological, and engineering design of buildings.
The customer wished the logo to be spacial, roomy, and have a hint of an innovative architectural structure. When looking at the logo, a potential client is supposed to feel reliability, peace of mind, and that they can trust the company.
We came up with an image that visually resembles a modern building or fundamental cube. We also used the LPG acronym. The minimalistic and strict logo emphasizes the efficiency and professionalism of the construction company, conveying a message that reinforces the brand's nature which is reliable, fair, competent, and customer focused.