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Client
ALLIGATOR is one of the largest manufacturers of water-based paints, liquid colors, as well as lime and cement mortars, decorative primers, and grouting. ALLIGATOR is your reliable partner in the renovation of apartments, offices, cottages, building facades, and country houses.
Task
A hint of the visual direction of the logo is contained in the very name of the ALLIGATOR company, so our task was only to develop the concept and image format. It was required to convince buyers of the product quality through the logo.
Solution
We wanted to show that these are liquid paints, and not something else, as well as play on the movement of a floating alligator. We created two versions of the logo: in color and monochrome so that they could be used depending on the brightness of the background.
