When creating the trademark logo, we needed to combine three different forms, three clothing lines, three different energies: women's, men's, and children's. It had to be a stylish, vibrant, and catchy logo that would set the proper mood.

In the logo, we managed to reflect the concept of a family and family fashion, as well as modernity and youth style of casual clothing with an emphasis on comfort and practicality. To do this, we used three rectangular shapes, symbolizing a woman's dress, a man's torso, and a child.