ECOLAB is a manufacturer of organic food. Humanity is gradually coming to realize how polluted our planet is. Fortunately, the emergence of clean food production is going to help maintain at least some balance. In our country, one of the first and largest proponents of this approach is the ECOLAB company.
It was required to convey the environmental friendliness and naturalness of the products, but at the same time avoid banality. It was a challenging but interesting project.
We experimented with different solutions and settled on a playful logo. It is a block of the earth with grass around the perimeter from which the sprout grows. A two-line square is filled with words from the company’s name ECO and LAB, with the word “nutrition” in between.
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