The branding agency Golden Minds was tasked with rebranding the logo and putting it in line with the latest design trends. The new logo was supposed to be easily recognizable, minimalist, and indicate its connection to Canada.

The logo was based on the Canadian red leaf, which is the country’s most recognizable symbol. Designers of Golden Minds used polygonal graphics, which follow modern design trends, and presented the logo as a print seal resembling a sign of guarantee.