01. Client
Express delivery service Kangoo Delivery
02. Task
Development of corporate identity and additional visual elements of the brand.
03. Solution
In developing the corporate identity for Kangoo Delivery, we based the logo design on a kangaroo, one of the fastest animals in the world. As you know, the kangaroo is a symbol of Australia, so brainstorming led us to the ethnic symbolism of the aborigines - the native people of Australia. Original graphic signs symbolizing natural elements, animals, and humans formed the basis for the design of the pattern as a part of the corporate identity, and an interesting color scheme gave the entire identity brightness, originality, modern presentation, and brand recognition.