Express delivery service Kangoo Delivery
Development of corporate identity and additional visual elements of the brand.
In developing the corporate identity for Kangoo Delivery, we based the logo design on a kangaroo, one of the fastest animals in the world. As you know, the kangaroo is a symbol of Australia, so brainstorming led us to the ethnic symbolism of the aborigines - the native people of Australia. Original graphic signs symbolizing natural elements, animals, and humans formed the basis for the design of the pattern as a part of the corporate identity, and an interesting color scheme gave the entire identity brightness, originality, modern presentation, and brand recognition.