J&B FRUITS is a trademark of a dried fruits and vegetable manufacturer
Branding, landing page development, brand book, SMM.
“Fruits of Central Asia using German technology" - the slogan alone describes the company's concept. The wish of the client was to create, on the one hand, a consistent corporate identity at the European level, as would be done by German manufacturers, and, on the other hand, add the local Eastern touch to the look. Our task was to develop a strong branding that would set the company apart from competitors and persuade consumers that this brand is solid and produces a quality product. It also must establish the brand as an exported product and attract partners abroad. After analyzing competitors, we decided to move away from usual themes and opted for two colors: bright, juicy, fruity “fuchsia” and beige “ivory”. With a new design, the J&B FRUITS trademark was successfully presented at the exhibition of unique products and attracted a lot of attention from entrepreneurs.