A large holding company that unites a group of eleven companies and three projects that conduct their activities adhering to common mission and values.
Creation of an umbrella corporate brand for internal and external communication of the Company Group. Development of a unique logo, corporate identity, additional visual elements of the brand.
Based on the values, ideas, and naming of the HUMO Partners brand, we proposed a minimalistic, discreet logo which is stylized as an image of a flying HUMO bird with wide-open wings.
The logo combines a graphic symbol and text. It has several meanings: first of all, it symbolizes unity under one brand. The HUMO bird seems to gather members of the group of companies under its large wings and serves as their reliable partner. The second meaning is that the wings symbolize a bridge connecting entrepreneurs and businessmen. The third meaning is that the HUMO bird is a fantastic creature from Zoroastrian mythology and the king of all birds, revered in the country and is a symbol of happiness and love of freedom. The whole concept of the umbrella brand is based on “unification”. Following the same principles, we proposed the following phrase as a general corporate slogan: “The Art of Uniting”.