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03. Solution While maintaining the existing concept of the retail network, we developed a new minimalistic branding. Aesthetics, elegance, and comfort - these are the aspects that were supposed to be expressed in the design of the entire company, from the design of the store interior and its facade to delivery cars, corporate T-shirts, merchandise, the online store, and social media pages. We played around with three colors ("lime" green, "dove" dark gray, and white) and created a striking style that sets the brand apart from the competition.