Milavitsa is one of the largest companies in the CIS to produce and sell women's underwear. The company Milavitsa creates lingerie and is one of the largest manufacturers of corset products almost for 50 years. The company's products are successfully sold in more than 25 countries and are characterized by high quality.


The brand needed support and assistance in the development of the company's branch in the territory of Uzbekistan. Increase loyalty, search for new customers. Formation of a content line with an emphasis on the sale of underwear. Development of design for Facebook-pages adapted for local color.


As part of developing the brand promotion strategy, goals were set, brand references were monitored, and a content plan for the female audience was detailed. The implemented strategy of brand promotion provided not only the opportunity of interaction of the company with its target audience, but also qualitative feedback.