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Client

ALLIGATOR is one of the largest producers of water-based paints, liquid colors, as well as lime and cement mortars, decorative primers and grouts for joints in Uzbekistan. ALLIGATOR is your reliable partner in the repair of apartments, offices, cottages, facades of buildings and country houses.

Objective

The hint of the visual component of the logo was already contained in the name of the company ALLIGATOR, so the task was only to develop the concept and format of the image. It was required by means of a logo to convince buyers of the quality of the goods.

Solution

We wanted to show that it was liquid paints, not something else, and the movement of the floating alligator. We created two variants of the logo: in color and monochrome, so that it was possible to use them depending on the brightness of the background.