J&B FRUITS – brand, manufacturer of dried fruits and vegetables.
Branding, development of Landing Page, brand book and SMM.
“The fruits of Uzbekistan by German technology” – only this slogan illustrates the concept of the company. The client expressed the wish - to create a consistent corporate style at the European level, as would be done by German manufacturers on the one hand, and on the other - to adapt the image to the local oriental flavor for better perception by the citizens of Uzbekistan. Our task was to develop strong branding, which will allocate the company against the background of competitors and will create consumers' opinion that this trademark is solid and produces a qualitative product. In addition, the brand needed to express itself as a “commodity for export” to attract abroad partners. After analyzing the competitors, we decided to move away from the templates and focused on two details: bright, juicy, fruity “fuchsia” and beige “ivory color”. J&B FRUITS successfully presented itself at the exhibition of unique products and attracted great attention of entrepreneurs with the new design.